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Optimo CRM for service businesses

Simplify your operations. Automate what slows your team down.

Optimo centralizes your customer relationships, communications, processes and performance indicators in a system tailored to your business. Our team handles implementation, integrations, automation and team support to help you operate more efficiently and maintain a clear view of your operations.

12+ years supporting business growth 1,000+ users of Optimo CRM

See Optimo CRM in action

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See Optimo CRM in action

12+ years supporting business growth 1,000+ users of Optimo CRM

A turnkey CRM, tailored to your business processes.

Optimo is configured around your business, your team and the way you work. The goal is not simply to install a CRM, but to build a system that simplifies your operations and is used every day.

Performance indicators to manage your business

Centralize the data that matters to your business in dashboards aligned with your goals. Track requests, opportunities, activities, results, customer retention and operational progress so you can quickly understand what is working and where your attention is needed.

The goal is not to collect more data. It is to make information useful for better decisions.

Automate the processes that slow your team down

Reduce manual work by automating repetitive process steps such as assignments, reminders, follow-ups, notifications, stage changes and selected communications. Your team can spend more time on work that requires its expertise while reducing missed steps and delays.

Centralize your communications and customer context​

Bring your communications together in Optimo so your team can quickly access the full history of every customer relationship. Centralize calls, emails, SMS, Facebook Messenger, Instagram, WhatsApp and your website chat.

The full context stays accessible in one place, even when a file moves from one team member to another.

Give AI the context it needs to be useful

Connected to your CRM, data and processes, AI can better understand what is happening in your business. It can summarize a file, retrieve relevant information, identify next actions, prepare selected communications and support your team where its impact is most valuable.

The goal is not to add AI everywhere. It is to use it where it can improve an outcome.

Some interactions should not have to wait.

Meet Henri, your AI agent integrated with Optimo.

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Henri can handle certain interactions with your customers and prospects, answer requests, qualify opportunities, carry out follow-ups and schedule appointments, even when your team is unavailable.

He relies on the context and rules defined in Optimo to move forward the interactions that can be handled by AI, while allowing your team to step in whenever a human presence adds more value.

Henri is a practical example of what AI can accomplish when it is integrated directly into your operations.

Centralize what matters. Keep the right tools connected.

Optimo can bring together much of your customer relationship management and operations while staying connected to the specialized platforms your business needs.

The goal is not to replace a tool simply for the sake of replacing it. It is to create a coherent environment where information flows properly and your team spends less time switching between systems.

Easily integrates with the platforms you already use

Much more than a CRM

A system to better manage your customers, operations and team.

Structure your customer relationships

Keep a clear view of your contacts, conversations and the history of every relationship. Your team has the context it needs to provide more consistent follow-up and a better customer experience.

Keep your files and processes under control

Track the progress of your opportunities, requests, files or projects in a single system. Everyone can quickly understand where things stand and what should happen next.

Access the right indicators at the right time

Tailor your dashboards to the data that matters to your business. Quickly view results, identify gaps and make decisions using current information.

Automate repetitive work

Automate reminders, selected communications, assignments and predictable process steps so work moves forward without relying only on your team’s memory.

Keep your priorities visible

Plan, assign and track your team’s tasks in the same environment. Everyone knows what needs to be done, by whom and when.

Simplify appointment management

Centralize your team’s calendars and availability and make it easier for customers to book. Automated confirmations and reminders reduce missed appointments and unnecessary back-and-forth.

Integrated tools to simplify your daily work.

Optimo brings several useful functions together around your CRM to reduce tool fragmentation and automate more tasks within one environment.

Social media post scheduling

Plan and manage your social media posts from one place to maintain a consistent presence without multiplying platforms.

Automated review collection

Automate review requests to customers and make it easier for them to publish on Google, helping you build your online reputation more consistently.

Quotes and invoicing

Create, send and track quotes and invoices from the same environment to reduce administrative work and maintain better visibility across every file.

Customer satisfaction surveys

Collect customer feedback to measure satisfaction, identify areas for improvement and respond quickly when an experience does not meet expectations.

Automated appointment scheduling

Let customers book according to your availability, automate confirmations and reminders, and reduce the time spent coordinating appointments.

From your processes to a system your team actually adopts.

The value of a CRM does not come from the number of available features. It comes from how the system fits into your company’s daily operations. Our team handles implementation so Optimo is configured, connected and used consistently.

Understand and simplify

We analyze your processes, tools, data and the main pain points slowing down your team. Implementation also helps identify what can be simplified before it is reproduced in the CRM.

Configure and connect

We configure Optimo around your business, import relevant information and connect the tools that should remain part of your environment.

Automate and measure

We create the workflows, automations and indicators needed to support your operations, reduce manual work and better understand your results.

Train and optimize

We train your team, support adoption and adjust the system based on actual use so it continues to meet your needs.

What could a better system change for your team?

Time savings calculator

Estimate the potential value of time recovered through centralized information, automation and fewer repetitive tasks.

Time savings calculator

people
h
$
Potential annual value of recovered time
$18,200

This simulation is provided for illustrative purposes only. Results vary depending on your processes, system usage and implemented automations.

Why Optimo CRM?

12+ years
supporting business growth and performance

1,000+
Optimo CRM users

Complete implementation
from process analysis to team adoption

A results-driven approach
CRM, data, automation and AI integrated around your business needs

Results experienced by our clients

The best way to understand the impact of a strong implementation is to listen to businesses already using Optimo.

Solutions tailored to your industry

Optimo can be configured around the processes and needs of different types of businesses.

Real estate

Service businesses

Financial services

Dental

Construction

Let’s see what Optimo can simplify in your business.

Tell us about your processes, tools and what is currently slowing down your team. We will show you how Optimo can be implemented around your business and where it can have the greatest impact.


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